Marketing Essay

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‘Those who tell more, sell more’ is a popular marketing phrase. In other words, if no one knows you have something to sell, it doesn’t matter how amazing your product is because no one will buy it. Marketing is one of the most important aspects of any business and requires knowledge to succeed. This is why many study marketing and advertising theory – but not many will succeed. If you can write a strong marketing essay, then it proves you understand how the system works.

Subjects for a Marketing Essay

The most important thing in marketing is knowing the customer. This is why direct marketing campaigns can be so successful—they are measured by the response they get, which tells the company what customers react to. Customer research is a key tool that companies use to monitor changes in attitudes, and it is easier to do now that social media is widespread.

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Branding is also an essential tool for marketers, and a marketing essay on the longevity or rapid rise of a certain brand can be a good choice. With more and more products and services available for people to choose from, competition is increasingly fierce, and brands become more important.

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Any good marketing course will require the students to undertake a lot of work in addition to classroom studies. The best way to learn to market something is to do it yourself, which involves planning, research and excellent verbal and written selling skills. On top of it all, marketing students have to be up to date with a variety of social media platforms, as these are fast becoming the top channels of communication with customers.

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